ntl, Telewest Approve YooMedia Blockbusters, Baywatch ITV Games

YooMedia says that UK cable operators, ntl and Telewest, have approved two new branded interactive TV games for the digital cable version of its YooPlay games portal (note: the portal is also available on Sky and Freeview). The games--Blockbusters Gold Run and Baywatch Slots--are, as their names suggest, based on the classic TV shows, Blockbusters and Baywatch. They were developed by YooMedia under license from FremantleMedia.

Blockbusters Gold Run is a single-player version of the Blockbusters TV game show: players have to complete a "gold run" by correctly answering questions to create an unbroken line from one side of the board to the other. Baywatch slots, meanwhile, is a play-for-fun casino game that awards players points and prizes. Both games are available on a pay-per-play basis.

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