UK-based interactive TV and mobile services specialist, Two Way TV (TWTV), has signed a deal with TV channel distributor, Zone Vision, under which the latter will serve as the sales and marketing agent for TWTV's Simcast mobile-to-TV platform in Russia, the former Soviet Republics, and other parts of Eastern Europe. (Note: TWTV acquired the platform via its purchase of Simcast last September.) Zone Vision, a subsidiary of Liberty Media-owned cable operator, UPC, represents over 30 international channels in Eastern Europe, including MTV, Discovery, CNN and Hallmark.
Simcast services can be tailor-made to run alongside programming, and TWTV also offers several Simcast-powered "off-the-peg" mobile-to-TV games and services, including "Reverse Auction," which invites viewers to use their mobiles to bid for products (auctions are won by the viewer who submits the lowest unique bid), and "Quiz," a question-and-answer format which TWTV says can be reskinned and reconfigured for any audience and subject matter. The Simcast platform has been deployed by a number of broadcasters to date, including L!ve TV, TWC, Red Circle, and Prime TV. TWTV recently signed a deal with post-production and playout services provider, TSI, that will see the latter offering its broadcast clients--which include Simply Media, Best Direct, and Transact TV--mobile-to-TV services powered by the platform.
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